Funnel Metrics

Click the Dashboard button at the top menu to open the Dashboard screen.

The Funnel Metrics section, displayed at the top left of the Dashboard, shows you the current values of various metrics like (ad) Spend, Impressions, Clicks, Paid Leads, Cost per lead, etc. for the last 30 days or for the selected time period. Funnel Metrics are shown for all the outlets.

By default, Funnel Metrics are displayed for the previous 30 days. You can change the time period using the Time Period Widget, placed at the top right of the Dashboard.

Here are the different Funnel Metrics that are shown:

1. Spend: Total Ad Spends for the selected time period for all the outlets

2. Impressions: Total impressions for all the outlets

3. Clicks: Total clicks on all the ads for all the outlets

4. Paid Leads: Total number of leads generated through paid ad campaigns for all the outlets

5. Cost Per Lead: As the name suggests, it's the average cost per lead, i.e. the cost paid to acquire a lead calculated for all the outlets